It seems like most industries have jumped on the eco-friendly bandwagon. Everywhere you look, there are LEED certified hotels, museums and office buildings. Companies of every type are looking for new and innovative ways to reduce, reuse, and recycle.
We believe there are ways gyms can go green too. There are many Benefits for Gyms who Go Green. Deciding to go green provides numerous advantages.
First, there are the cost savings because running a greener facility dramatically reduces utility and water bills. Second, new clients may be attracted to a greener way get in shape, and it may help retain existing customers. Third, opting to go green may help attract first-rate employees who are willing to dedicate themselves over the long term to an eco-friendly company.
Finally, you’ll have the satisfaction of knowing that your business is doing all it can to minimize its impact on the environment.
Here are the top 5 ways gyms can go green:
Get High Tech
Make the gym paper free. Contracts, promotions and billing statements can all be done electronically. Rather than publishing a monthly or quarterly paper newsletter, email one to your active customer list.
Establish the gym on Facebook and Twitter so members always know what’s going on, and send all bills via email. Offer to send new member’s contracts to their email address as well.
It’s much easier to keep track of paperwork when it’s electronic. It saves the gym operator quite a bit of money, and it’s eco-friendly.
Use Energy Efficient Lighting and Temperature Control
Whenever possible, opt to take advantage of natural light. Skylights are not only an attractive addition, but the light they bring in to the facility is often brighter and more welcoming than artificial light.
Of course, light bulbs are still a necessity, so make certain to always choose the energy efficient kind.
Temperature control is important to the gym’s members and its employees.
Regulate it efficiently; change the filters often; and go green by keeping the heating and air conditioning system in tiptop shape and selecting energy star systems when it’s time to replace or upgrade a unit.
Use Water Sensibly
The water used by showers and toilets in the locker room can represent an enormous part of any gym’s operating budget and can be a great place to start to become more green. Keep a lid on the expense by installing low-flow shower heads, low-flow faucets and low-flush toilets. These innovative new models may reduce water usage by two and a half gallons per minute.
Choose Energy Friendly Equipment
Many manufacturers now produce a wide variety of cardio machines that don’t run on electricity. They are powered by the user, resulting in a better workout and huge savings on energy bills. Models that still run on electricity but are far more efficient than older versions are also available.
Thirst is an inevitable part of every visit to the gym. Encourage members to choose reusable water bottles by giving one away with new memberships and offering frequent sales on new ones.
Refrain from stocking and selling water in plastic bottles, and offer some sort of incentive for members who routinely bring a reusable water bottle to the gym. Make water accessible to your clients so they can refill their reusable water bottles while they are there.
Other Ways Gyms Can Go Green
There are so many simple ideas which will make a positive difference. Some other easy ways gyms can go green include:
- If the facility isn’t open 24/7, the gym can turn off it’s interior lights and outdoor signage when closed to save electricity even further.
- Many gyms waive initial sign-up fees during special times of the year in exchange for a bag of food which the gym will donate to the local food bank.
- Other gyms find ways they can go green by supporting neighborhood causes and encouraging their members to get involved.
- Recycling bins should always be available for paper, plastic, and aluminum.
Using any of these ways to go green at the gym is a wonderful way to help the environment, save money, attract better employees, retain members and boost membership.
5 Ways to Let Your Gym Members Know You Care
Checkout these tips to make sure your members stay happy and stick around.
Share Your Knowledge
Your members are focused on health, wellness, and fitness, and lucky for them you’re an expert. Try sharing the breadth of your knowledge about a variety of subjects through Newsletters, weekly blog posts (centering on a fitness theme) and free info sessions & seminars.
You want your customers to feel like you care about their interests and wellness, not that you’re trying to sell something. Try and ask customers what facets of fitness they’d be interested in subscribing to an email list for!
Give Them a Good Deal
Your members want a value, and you should let them know you’re giving them one. Use fair pricing and competitive rates…try a sliding scale for more affordability. Give special perks, freebies or discounts as they progress
Connect and Communicate on a Personal Level
An essential aspect of showing customers your appreciation is connecting with them in a meaningful way. This can be done lots of ways:
- Ask, listen and implement
- Consult your customers often about their experience and how it could be improved
- Make sure unsatisfied customers feel that their complaint is taken seriously
- On average, people tell 15 others about their positive customer service experience vs 24 others about the negative ones
Use Social Media: 50% of customers use Social Media to get an actual response from the company.
Hold a members-only event: Invite your members to enjoy the gym in a more recreational setting, and talk to them one-on-one.
Use phone calls or notes:
- Quick check-up phone calls or handwritten thank-you notes to make customers feel appreciated
- Motivate people to keep working out by sending opt-in reminder messages
79% of consumers who shared complaints about poor customer experience online had their complaints ignored. When a business responded to a negative comment; 46% of consumers were pleased and 22% posted a positive comment about the organization.
Support the Community
A great way to show your members that you care is to benefit the community around you
Provide the Very Best Customer Service
Of course the best way to show your members that you care is though excellent customer service. Health member relationships lead to better customer retention, business growth and a fun environment.
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