Organic Goes Corporate

Travelers, it’s 10 am. Do you know where your organic food is?

Possibly on its way to your local grocery store from a corporate food processor.

You might have been concerned when Clorox acquired Burt’s Bees last October. I know I was - somehow bleach and personal care products just don’t mix in my mind. But did you know that M&M Mars bought Seeds of Change, a company whose mission is to promote sustainable agriculture, over 10 years ago in 1997? Or that Coca-Cola owns Odwalla and Pepsi owns Naked Juice? The list goes on - Kraft lays claim to Boca Foods, Kellogg has dibs on Morning Star and Kashi.

It seems like all of the major American corporations are jumping on the green bandwagon.

Does it change how you feel about the food you buy from these companies?

Organic Corporate
image credit Phil Howard

I first saw this image, created by Associate Professor Phil Howard at Michigan State University, a year ago. His website has lot of other interesting charts and even a movie depicting how it all comes together.

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