Travelers, it’s 10 am. Do you know where your organic food is?
Possibly on its way to your local grocery store from a corporate food processor.
You might have been concerned when Clorox acquired Burt’s Bees last October. I know I was – somehow bleach and personal care products just don’t mix in my mind. But did you know that M&M Mars bought Seeds of Change, a company whose mission is to promote sustainable agriculture, over 10 years ago in 1997? Or that Coca-Cola owns Odwalla and Pepsi owns Naked Juice? The list goes on – Kraft lays claim to Boca Foods, Kellogg has dibs on Morning Star and Kashi.
It seems like all of the major American corporations are jumping on the green bandwagon.
Does it change how you feel about the food you buy from these companies?
image credit Phil Howard
I first saw this image, created by Associate Professor Phil Howard at Michigan State University, a year ago. His website has lot of other interesting charts and even a movie depicting how it all comes together.
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{ 3 comments… read them below or add one }
everything should be green these days, let us help mother earth”-”
If a Corporation owns or buys out an existing organic brand that brand is immediately suspect in my mind. Leopards don’t change their stripes. If a Corporate entity expects me to believe they are still their acquisition has the same quality an independent company had they are going to have to prove it by having a TOTALLY UNCONNECTED third party of unquestionable ethical standards continually testing what they are selling.
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