I have to admit, when I first read about major U.S. airlines putting ads on boarding passes when passengers print them at home, my first thought was not, “Will they stop short of nothing to convince me to buy more stuff?” Maybe it should have been, considering consumerism runs rampant enough in our society, as it is.
But the cheap traveler inside me outranked the green one, and I thought, “Good, maybe that means they’ll stop thinking up ridiculous new fees.” At this rate, I wouldn’t be surprised if American Airlines announced they’d start charging me $5 to carry on my Klean Kanteen and trail mix.
photo credit: mccun934
Ads are everywhere else in the U.S. — on the sides of highways, on buses, in bathroom stalls. Can adding them to boarding passes really have a significant negative impact?
I’m thinking no. If anything, the result will be a positive one — the airlines will generate more revenue this way, and have to rely less on luggage fees and hiking ticket prices. Plus, travelers will have the option of printing their boarding passes without ads.
What do you think?